HVAC & Plumbing Manufacturers' Rep for New England & Upstate New York
Sales, Marketing & Service puts your line in front of the wholesalers who stock it and the contractors, engineers and property managers who specify it, across six New England states and Upstate New York.
- 1976Year the company started
- 7Territory areas, New England and Upstate New York
- 8Outside salesmen in the field
- 20,000sq ftCompany-owned office and warehouse
What an Independent Manufacturers' Rep Does for Your Line
We work between the manufacturer and the trade. We do not sell to homeowners and we do not install. Our job is to make sure your product is stocked, known by the entire wholesale team and specified on the job.
Establish Stocking Wholesalers
We set up plumbing and heating, HVAC and refrigeration wholesalers to stock your line across the territory.
Train Entire Wholesale Teams
Product training for the whole wholesale team, from the counter to outside sales, so your line is recommended with confidence.
Product Meetings
Ongoing product meetings that keep your line in front of distributor staff long after the first stocking order.
Contractor & Dealer Meetings
Meetings with the contractors and dealers who install and sell your product, so demand builds at the job level.
Travel With Wholesaler Personnel
Our outside salesmen ride along with wholesaler personnel to call on accounts together.
Call on Decision Makers
We call on engineers, property managers, builders and other decision makers so your product is chosen before the order reaches the counter.
Two Channels, One Rep Agency
Working both channels is what moves a line. The wholesaler carries the inventory, and the contractor, engineer or property manager decides what goes in the building.
Stocking Wholesalers
The distributors we set up, stock and support, with training, product meetings and counter days.
- Plumbing & Heating Wholesalers
- HVAC Wholesalers
- Refrigeration Wholesalers
Decision Makers We Call On
The people who specify, buy and install equipment across the territory.
- Engineers
- Architects
- Property Management Firms
- Plumbing & Heating Contractors
- HVAC Contractors
- Mechanical Contractors
- Builders
- Developers
- Fuel Oil Dealers
- Utilities
- Energy Conservation Agencies
- Housing Authorities
- Hotel Offices

A Rep Agency With Roots in the Territory
Sales, Marketing & Service LLC has represented HVAC, plumbing and heating manufacturers in New England since 1976. Our principal, David Stearns, has 40 years in the industry, all with SMS, and eight members of our 14-person team have spent 25 years or more in the trade.
That tenure means long-standing relationships with the wholesalers and contractors your line needs to reach, from Boston to Burlington to Albany.
- Field coverage. 8 outside salesmen, including the principal, calling on accounts across 7 territory areas.
- Our own building. A company-owned 20,000 square foot office and warehouse with 3 dockside bays and a sales conference room for training.
- Proven lines. We currently represent 14 manufacturers, including IBC Technologies, SpacePak, Field Controls, First Co. and Viessmann.
How a New Line Gets Started
A straightforward process for manufacturers looking for representation in New England and Upstate New York.
Tell Us About Your Line
Share your products, your target market and the territory you need covered.
We Review the Fit
We look at how your line fits our wholesaler and contractor relationships across the territory.
Launch With Wholesalers
We establish stocking wholesalers and train their entire teams on your product.
Build Demand in the Field
Ongoing contractor and dealer meetings and calls on engineers and property managers keep your line moving.
HVAC & Plumbing Rep Coverage by State
Our outside salesmen cover every major market in the territory.
- MA
HVAC & Plumbing Rep in Massachusetts
Boston, Worcester, Springfield and the South Shore, served from our home office in Stoughton.
- RI
HVAC & Plumbing Rep in Rhode Island
Providence, Warwick and Cranston, minutes from our Stoughton office.
- CT
HVAC & Plumbing Rep in Connecticut
Hartford, New Haven, Stamford and the rest of the state.
- NH
HVAC & Plumbing Rep in New Hampshire
Manchester, Nashua, Concord and the Seacoast.
- ME
HVAC & Plumbing Rep in Maine
Portland, Bangor, Lewiston and the coast.
- VT
HVAC & Plumbing Rep in Vermont
Burlington, Rutland and the rest of the state.
- NY
HVAC & Plumbing Rep in Upstate New York
Albany, Syracuse, Rochester, Buffalo and the Capital Region.
Manufacturers' Rep Questions
What does an HVAC manufacturers' rep do?
An HVAC manufacturers' rep sells and promotes a manufacturer's product lines inside a defined territory. Sales, Marketing & Service establishes stocking wholesalers, trains entire wholesale teams, runs product meetings and contractor and dealer meetings, travels with wholesaler personnel and calls on contractors, engineers and property managers so the product gets specified and pulled through distribution.
How do I find an HVAC or plumbing manufacturers' rep in New England?
Look for an independent rep agency with established wholesaler relationships and field coverage across the states you need. Sales, Marketing & Service has represented HVAC, plumbing and heating manufacturers since 1976 and covers Massachusetts, Maine, Connecticut, New Hampshire, Rhode Island, Vermont and Upstate New York. Call (781) 341-0404 or use the contact page to start a conversation.
Is SMS looking for new product lines?
We are always open to talking with manufacturers whose products fit our plumbing and heating, HVAC and refrigeration wholesaler base. Send a short description of your line through the contact page and the team will follow up.
Does SMS represent plumbing manufacturers as well as HVAC?
Yes. Our primary market is plumbing and heating wholesalers, HVAC wholesalers and refrigeration wholesalers, and our outside salesmen call on plumbing and heating contractors, HVAC contractors and mechanical contractors across the territory.
Do you cover Upstate New York?
Yes. Our territory includes all six New England states plus Upstate New York, covered by our outside sales team from our office in Stoughton, MA.
Does SMS have its own warehouse?
Yes. SMS operates a company-owned 20,000 square foot office and warehouse in Stoughton, MA, with 17,500 square feet of warehouse space, three dockside bays and a 3,000 lb forklift. See the warehouse page for details.
Territory Covered
Six New England states plus Upstate New York, covered from our office and warehouse in Stoughton, MA.
- MAMassachusetts
- NHNew Hampshire
- MEMaine
- RIRhode Island
- CTConnecticut
- VTVermont
- NYUpstate New York
Looking for an HVAC or plumbing rep in New England?
Tell us about your line and the territory you need covered. The team will follow up to talk through the fit.
Stoughton, MA 02072
(781) 341-0404
Outside MA (800) 633-0052
info@salesmarketingandservice.com