Boiler & Hydronic Heating Manufacturers' Rep in New England
From the boiler to the baseboard, Sales, Marketing & Service represents heating manufacturers to the wholesalers, contractors and engineers across New England and Upstate New York.
- 8Heating and hydronic lines represented
- 7Territory areas, New England and Upstate New York
- 1976Year the company started
- 17,500sq ftCompany-owned warehouse in Stoughton, MA
Heating Lines for the Whole Boiler Room
Our heating lines cover every stage of a hydronic system, so wholesalers and contractors can work with one rep agency for the boiler, the distribution, the controls and the treatment.
- Heat Source
Boilers
Condensing gas boilers, oil boilers and electric boilers for residential and light commercial jobs.
- IBC Technologies
- Viessmann CT, VT, W. MA
- Distribution
Baseboard & Hydro-Air
Hydronic baseboard and hydro-air fan coils that move heat from the boiler through the building.
- Haydon
- First Co.
- Domestic Hot Water
Indirect Water Heaters
Stainless steel indirect water heaters paired with the boiler.
- IBC Technologies
- Viessmann CT, VT, W. MA
- Combustion & Venting
Draft & Venting Controls
Draft controls, draft regulators and vent dampers for safe, efficient combustion.
- Field Controls
- Ignition
Ignitors & Transformers
Ignition transformers, solid state ignitors and power supplies for oil and gas burners.
- Allanson
- Fuel & System Care
Treatments & Heat Pumps
Fuel additives and hydronic system treatments, plus air to water heat pumps for hydronic systems.
- FPPF
- SpacePak
The Boiler & Hydronic Lines We Represent
Every line below is covered across New England and Upstate New York, except where noted.
IBC Technologies
High efficiency residential and light commercial condensing stainless steel wall mounted gas boilers, plus stainless steel indirect water heaters.
Viessmann
Gas condensing boilers, oil boilers, heat pumps, electric boilers and indirect water heaters.
Covered in CT, VT & Western MAHaydon
Hydronic baseboard for the residential and light commercial markets, 18 gauge standard for the #758, #958 and #1000 series.
First Co.
Hydro-air fan coils and chilled water/hot water air handling products for residential and commercial systems.
SpacePak
Small duct high velocity heating and air conditioning systems and a full line of residential air to water heat pumps.
Field Controls
Combustion, venting and air purification equipment, including draft controls, draft regulators and vent dampers.
Allanson
Ignition transformers, solid state ignitors and power supplies for oil and gas burners.
FPPF
Fuel additives and treatments for hydronic heating systems.
How We Support Heating Wholesalers & Contractors
Stocking Heating Wholesalers
We establish plumbing and heating wholesalers to stock the boiler and hydronic lines we represent.
Training Entire Wholesale Teams
Boiler and hydronic product training for whole wholesale teams, not just the counter.
Product Meetings
Ongoing product meetings that keep wholesaler staff current on the heating lines they sell.
Contractor & Dealer Meetings
Meetings with plumbing and heating contractors, mechanical contractors and dealers who install the equipment.
Fuel Oil Dealers & Utilities
We call on fuel oil dealers, utilities and energy conservation agencies across the territory.
Engineers & Property Managers
We call on engineers, property management firms and housing authorities who specify heating equipment.
Representation Built on Heating Relationships
New England runs on hydronic heat, and selling into it takes relationships with the plumbing and heating wholesalers, fuel oil dealers and contractors who keep those systems running. Sales, Marketing & Service has built those relationships since 1976.
We already represent boilers, baseboard, hydro-air, controls, ignition and treatment lines, so a new heating product joins a lineup our wholesalers and contractors know.
- Territory. Six New England states plus Upstate New York.
- Experience. Eight members of our team have spent 25 years or more in the trade.
- Facility. A company-owned 17,500 square foot warehouse with 3 dockside bays in Stoughton, MA.

Boiler & Hydronic Rep Questions
Which boiler and hydronic heating lines does SMS represent?
Our heating lines include IBC Technologies condensing boilers and indirect water heaters, Viessmann boilers, heat pumps and indirect water heaters, Haydon hydronic baseboard, First Co. hydro-air fan coils, SpacePak air to water heat pumps, Field Controls combustion and venting equipment, Allanson ignition products and FPPF fuel additives and hydronic system treatments. The full list is on the product lines page.
Where does SMS cover Viessmann?
Viessmann has its own coverage area: Connecticut, Vermont and Western Massachusetts. Every other line is covered across all of New England and Upstate New York.
Do you cover IBC boilers in Upstate New York?
Yes. IBC Technologies, along with every line except Viessmann, is covered across Massachusetts, Maine, Connecticut, New Hampshire, Rhode Island, Vermont and Upstate New York.
Does SMS train wholesalers on boilers and hydronic products?
Yes. We train entire wholesale teams on the heating lines we represent and run product meetings and contractor and dealer meetings so the people selling and installing the equipment know it well.
Does SMS sell boilers to homeowners?
No. SMS works with the trade: plumbing and heating wholesalers, contractors, engineers, fuel oil dealers, property managers and housing authorities. Homeowners should contact a local heating contractor.
How do I get pricing on a boiler or hydronic product?
SMS does not publish pricing. Call the office at (781) 341-0404, or (800) 633-0052 from outside Massachusetts, or send a message through the contact page and we will connect you with the right territory manager.
Territory Covered
Our heating lines are covered across six New England states and Upstate New York.
- MAMassachusetts
- NHNew Hampshire
- MEMaine
- RIRhode Island
- CTConnecticut
- VTVermont
- NYUpstate New York
Viessmann is covered in Connecticut, Vermont and Western Massachusetts.
Need a boiler line, a spec or the right rep?
Wholesalers and contractors, tell us what you are working on. Manufacturers, tell us about your heating line.
Stoughton, MA 02072
(781) 341-0404
Outside MA (800) 633-0052
info@salesmarketingandservice.com







